We ran a lot of numbers. By crunching the BSD, the best data there is, we find the East London scene is a lot bigger than anyone thought – at least 1500 firms (a conservative estimate), probably more like 3300 (drawing a wider line).
We also did seven international case studies to see how London stacks up in global terms. (Hint: Silicon Alley, not Silicon Valley.)
We then went out and did in-depth interviews with a lot of local firms, plus others working in finance, workspace and policy.
We identify six challenges for East London businesses, and make suggestions for tweaking the strategy and policy mix. In particular, we argue for a stronger focus on business development, helping young London firms become global players – and for Government to temper expectations for a new cluster in the Olympic Park. These things can’t be masterplanned.
Those messages got the thumbs up from GLA Deputy Mayor Kit Malthouse, Hackney’s Guy Nicholson, Unruly’s Sarah Wood and from Matt Biddulph, who all joined me on the platform. The Tech City Investment Organisation is now running with some of our ideas – see here – and there are signs of an Olympics Media Centre rethink too.
You can download the whole thing here.
I’m now starting to think about further work. Two promising avenues are looking across the digital economy in the rest of London, and exploring NY-LON in depth – there are some striking parallels between the London and New York scenes. Get in touch if you’d like to talk about either of these.